"Dedicated to sharing the Gospel by providing an avenue for Christian evangelism and fellowship through the means of playing organized sports. "

CROWN (Christ Reaching Out Witness Now) is dedicated to sharing the Gospel by providing an avenue for Christian evangelism and fellowship through the means of playing organized sports. CROWN targets men, women, boys and girls from Chinese Christian communities in the San Francisco Bay Area, although it is open to all.

CROWN's foremost goal is to spread the Gospel to everyone. Through the support of the participants from churches and organizations, CROWN strives to provide a quality fellowship experience for all, Christian and non-Christians.  These goals will be achieved if we put Jesus Christ first in our individual lives. In the process of achieving these primary goals, effective outreach, unity, spiritual growth and developing Christian examples will also occur.

In addition to our spiritual goals, we strive to provide safe, encouraging and quality sports programs for all to enjoy. Society today tells us that fierce competition is a way of life and that winning is everything. However, CROWN's participants and leaders challenge all individuals to be bold and to stand for God's love and Christian integrity. "They then do it to receive a perishable wreath, but we an imperishable." (1 Corinthians 9:25).  Look at the eternal life God has in store for you. CROWN hopes to promote what God wants for you.

CROWN's legacy is rooted in the Chinese Christian Union of San Francisco (CCU), our former parent organization established in 1916. In 1968 CCU started the basketball league as part of its sports ministry efforts to support youth in San Francisco's Chinatown and Chinese communities. In 1997 the Chinese Christian Union Sports League, also known as CCU Sports, was created to supervise the then existing basketball, softball and volleyball programs. In 2015, CCU Basketball East Bay was added as a ministry in CCU Sports. In 2019, all CCU Sports entities were separated from the main CCU, and each established its own new organization. CROWN was established in 2019 with a founding Board of 15 members from 13 churches. Although Christian outreach through sports is its main function, CROWN endeavors to expand its efforts to share the Gospel and message of God's love.